2015 SESSIONS

// Performobility: What will the next generation of performance advertising look like?

5th session: November 24th, 2015 – 9.30 am / 11 am – Sofitel Jumeirah Beach

Have a look at the programme & photo album

SPEAKERS

FadiKhater_250X250

Fadi Khater

Founder & Managing Partner
Netizency
-
"Virgin Mobile: a case study in Next
Generation Performance Marketing"

NewazIslam_250X250

Newaz Islam

Regional Director
Light Reaction
-
"Driving transactions with mobile app
and cross screen reengagement"

jamieatherton

Jamie Atherton

Managing Director
Adzouk
-
"Programmatic through Mobile"

AymericdeGuerre_250X250

Aymeric de Guerre

General Manager
Daxium Middle East
-
"Collect in-store customer data
and build loyalty"

wendyweckstorm

Wendy Weckstrom

Managing Director
Vicinity Media Middle East
-
"Improving performance through
relevancy, engagement & reporting"

ramisaad

Rami Saad

Deputy COO
DMS – Choueiri Group
-
"The Future of Mobile"

TimotheeDesormeaux

Timothée Désormeaux

Associate Director MEA
Effilab
-
"Phones are the frontdoor of your
brick-and mortar store"

MohamadItani_175X175

Mohamad Itani

General Manager
Platform 5
-
"Programmatic through Mobile"

// The Future of Creative Advertising: harnessing new technologies to appeal to modern consumers

4th session: September 29th, 2015 – 9.30 am / 11 am – Sofitel Jumeirah Beach

Have a look at the programme & photo album

SPEAKERS

ramzimoutran

Ramzi Moutran

Executive Creative Director
MEMAC Ogilvy Dubai
-
"Hacking Ideas"

burtreynolds

Burt Reynolds

Director Multi-National Clients
MediaCom
-
"Multi Screen Story-Telling
in Real-Time"

brendanwalsh

Brendan Walsh

Creative Solutions Director
DMS – Choueiri Group
-
"Be On is the Solution"

philadrien

Phil Adrien

General Manager
Blue Barracuda FCB Global
-
"Storytelling in the Age of Meerkats"

aymanitani

Ayman Itani

Founder & CEO
Think Media Labs
-
"Wearables, Nearables,
Hearables, Shareables"

tobydaniell

Toby Daniell

International Account Director
Undertone
-
"The importance of cross device
storytelling in a programmatic world"

samdaoud

Sam Daoud

Chief Technology Officer
Souq.com
-
"Fireside chat"

// Brand Content and Storytelling: new ways of distribution & creation in a mobile & digital era

3rd session: June 2nd, 2015 – MCN Tower, Tecom, Ground Level – LILA Café

Have a look at the programme

SPEAKERS

alizeesarasin

Alizée Sarazin

Museum Manager
Dubai Moving Image
-
"Storytelling: a peep into History"

danielcheetham

Daniel Cheetham

Interactive Director
Happy Finish, UK
-
"Lets get real - VR and AR,
the new art of storytelling"

jenniferbaum

Jennifer Baum

Trade Marketing Lead, CEEMEA
Microsoft
-
"Storytelling in a
multiscreen world"

katherineeills

Katherine Eills

Solution Sales Specialist, MENA
Microsoft
-
"Storytelling in a
multiscreen world"

robertgulya

Robert Gulya

Creative Director
Boulevard Music, UK
-
"Bespoke Music Solutions
for Content Production"

ramykassis

Ramy Kassis

Senior Executive
DMS - Choueiri Group
-
"When content meets distribution"

graemeerens

Graeme Erens

Managing Partner
GLDS
-
"Be local, don't localise.
Storytelling for a "smart" audience"

ellenvanmeerendonk

Ellen van Meerendonk

Client Development Director
CPG, Auto & Entertainment
Yahoo
-
"Content marketing – The new glue
in brands’ eco system"

asmikakopyan

Asmik Akopyan

Regional Digital Head
Marketing MENAP
Standard Chartered Bank

sarahbeddah

Sarah Beddah

Marketing Officer
Standard Chartered Bank

// Big Data Revolution: how Big Data can become the new industrial revolution with its innovation and growth potential?

2nd session: May 5th, 2015 – MCN Tower, Tecom, Ground Level – LILA Café

Have a look at the programme & photo album

SPEAKERS

youmnaborghol

Youmna Borghol

Head of Data Science
DMS - Choueiri Group
-
"Big Data’s New Chapter"

justinmlynarski

Justin Mlynarski

Regional Digital Director
UM MENA
-
"Big Data - does size really matter?"

tjlightwala

TJ Lightwala

Head of Performance & Programmatic
Mindshare MENA
-
"Importance of audience development"

tarekhomsi

Tarek Homsi

General Manager
Diwanee
-
"Audience Data: from placement
to audience targeting"

cliveprimrose

Clive Primrose

Managing Director
GLDS
-
"Data and content,
creating new and loyal fans"

igorskokan

Igor Skokan

Group Director
Annalect MENA
Omnicom Media Group

-
"Measuring synergies between
digital and offline media"

markbrown

Mark Brown

Data & Technology Director
Starcom MediaVest Group
-
"Big Data, a prospecting guide to finding
where the value lies and avoiding fool's
gold"

// When innovation meets technology

1st session: January 20th, 2015 – Media Rotana

Have a look at the programme

SPEAKERS

tahaabrais

Tahaab Rais

Head of Insights & Strategy
FP7
-
"Solving real world problems
in the real world"

iandolan

Ian Dolan

Strategy Director
PHD
-
"Case study : McLaren / Uber"

shoaibahmed

Shoaib Ahmed

EMA Operations Manager
Buzzeff
-
"Once Upon a Time in
Online Video Advertising"

sebastienmarteau

Sébastien Marteau

Founder & CEO
Iconiction
-
"Connected shoppers’ engagement
and Omnichannel technologies"

ricknugent

Rick Nugent

Executive Creative Director
POSSIBLE
-
"Banking ain't Boring"

arifladhabhoy

Arif Ladhabhoy

Director, Client Engagement
POSSIBLE
-
"Banking ain't Boring"

femme

Sophia Kenvolde

Senior Social Media Manager
Mindshare
-
"Planning for Agility"

danaadhami

Dana Adhami

Regional Head of Mobile
Mindshare MENA
-
"Planning for Agility"

2014 SESSION

// When innovation meets creativity

1st session: November 25th, 2014 – Media Rotana

Have a look at the programme

SPEAKERS

ramisaad

Rami Saad

Deputy COO
DMS – Choueiri Group
-
Presentation

oussamagholmieh

Oussamah Gholmieh

Managing Director
Impact BBDO
-
Presentation

saadialkouatli

Saadi Alkouatli

Creative Director
Leo Burnett
-
Presentation

profil

Charli Ursell

Digital Director
PHD
-
Presentation

femme

Michelle Tam

Associate Director
Starcom MediaVest Group

saadnaamani

Saad Naamani

Social Media Manager
Wetpaint
-
Presentation

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